Privacy Policy

We collect information you provide directly to us, information generated automatically when you use our services, and information from third-party sources.

• Account information - name, email address, company name, billing address, and password when you create an account.
• Device information - details about the phone(s) you connect to WatGem, including device model and SIM identifiers.
• Message data - content of SMS campaigns you create and send through our platform, recipient phone numbers, and delivery metadata.
• Usage data - pages visited, features used, timestamps, click events, and interaction logs within the platform.
• Payment information - billing details processed securely through our third-party payment processor; we do not store full card numbers.
• Support communications - messages, attachments, and records of conversations with our support team.

We use the information we collect to operate, improve, and personalise our services. Specifically:

• Provide, maintain, and improve the WatGem platform and its features.
• Process transactions and send related information, including purchase confirmations and invoices.
• Send service-related communications such as security alerts and support messages.
• Analyse usage trends to understand how users engage with our platform and improve the experience.
• Detect, investigate, and prevent fraudulent activity or violations of our Terms of Service.
• Comply with legal obligations and enforce our agreements.

We may share your information only in the following limited circumstances:

• Service providers - trusted third-party companies that help us operate our platform, such as cloud hosting, payment processing, and analytics. They are bound by confidentiality obligations.
• Legal requirements - if required by applicable law, court order, or governmental authority.
• Business transfers - in connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With your consent - in any other situation, only with your explicit consent.

WatGem is a bulk SMS marketing platform. When you use our service to send messages, you are solely responsible for ensuring that you have obtained all necessary consents from message recipients in accordance with applicable telecommunications laws and regulations, including but not limited to:

• The UK's Privacy and Electronic Communications Regulations (PECR).
• The General Data Protection Regulation (GDPR) and UK GDPR.
• Any other national or regional regulations applicable to your recipients.

WatGem processes recipient phone numbers only to facilitate message delivery on your behalf. We do not use recipient data for any purpose other than providing the service.

We take the security of your data seriously and implement industry-standard measures to protect it:

• Encryption in transit - all data exchanged between your device and our servers is protected using TLS/SSL encryption.
• Encryption at rest - sensitive data stored on our servers is encrypted using AES-256.
• Access controls - role-based access ensures only authorised team members can access your account data.
• Regular audits - we conduct regular security assessments and vulnerability testing of our infrastructure.

Despite our best efforts, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use a strong, unique password and to enable two-factor authentication where available.

We retain your personal data for as long as your account is active or as needed to provide you our services. Specifically:

• Account data - retained for the duration of your account and up to 90 days after deletion.
• Campaign and message logs - retained for 12 months to provide analytics and delivery reports.
• Billing records - retained for 7 years to comply with tax and financial regulations.
• Support tickets - retained for 3 years to assist with future queries.

You may request deletion of your data at any time. Where we are required by law to retain certain information, we will retain the minimum necessary and inform you accordingly.

Under the UK GDPR and applicable data protection law, you have the following rights regarding your personal data:

• Right of access - request a copy of the personal data we hold about you.
• Right to rectification - request correction of inaccurate or incomplete data.
• Right to erasure - request deletion of your data, where applicable.
• Right to restriction - request that we limit how we use your data in certain circumstances.
• Right to data portability - receive your data in a structured, machine-readable format.
• Right to object - object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at privacy@watgem.com. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We use cookies and similar tracking technologies on our website to improve your experience and understand how the platform is used.

• Essential cookies - required for the platform to function correctly, such as session management and authentication.
• Analytics cookies - help us understand usage patterns so we can improve the service.
• Preference cookies - remember your settings and preferences across visits.

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the platform.

WatGem is a business-facing platform intended for use by adults aged 18 and over. We do not knowingly collect personal data from children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly.

If you believe we have inadvertently collected information from a child, please contact us immediately at privacy@watgem.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Post the revised policy on this page with an updated "Last updated" date.
• Send a notification to your registered email address for significant changes.
• Display a prominent notice on our platform where appropriate.

We encourage you to review this policy periodically. Your continued use of WatGem after changes become effective constitutes acceptance of the revised policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please reach out to our dedicated privacy team:

• Email: - privacy@watgem.com
• Post: - WatGem Ltd., Data Protection Officer, London, United Kingdom